ChoufChat, Investor Pitch Deck OutlineLegacy format

• App name + logo

• One-line tagline: "Turning compassion into compliance, Morocco's civic platform for stray cat welfare."

• Presenter name, date, contact

• Subtle reference to Law 19.25 (signals you're legally anchored, not just idealistic)

---

Lead with a story, close with a number.

> "Every day, thousands of Moroccans feed stray cats in their neighborhoods. Most do it illegally. None of it is tracked. And the animals keep suffering."

• Morocco has an estimated X million stray cats in urban areas (localize with available data)

• Law 19.25 passed, but municipalities have no digital tool to enforce it humanely

• Animal welfare incidents go unreported; shelters operate blind; TNR programs are fragmented

Why now: Law 19.25 creates regulatory urgency. ChoufChat is the only compliant solution ready to deploy.

---

Frame it as three compounding failures:

| Layer | The Gap |

|---|---|

| 🏙️ Municipalities | No system to track colonies, issue permits, or monitor Law 19.25 compliance |

| 🐱 Animals | Injured animals go unreported; TNR is uncoordinated; shelters are invisible |

| ❤️ Citizens & NGOs | Want to help but have no official, trusted channel, donations go untracked |

> Every stakeholder is failing, not from lack of care, but lack of coordination.

---

One sentence: ChoufChat is a bilingual (Arabic/French) mobile platform that connects citizens, veterinarians, shelters, NGOs, and municipalities in one legally compliant ecosystem.

Visual: App screenshot mosaic OR feature icon grid, let the product speak.

8 Core Features (brief labels only):

1. Colony Geomap

2. Injured Animal Reporting

3. Feeding Zone Permits

4. Accredited Shelter Directory

5. TNR Vet Booking

6. Teleconsultation

7. Lost Pet Geofenced Alerts

8. Transparent In-App Donations

Keep this slide clean, the product is self-explanatory if shown visually.

---

TAM → SAM → SOM framework:

| Level | Definition | Size |

|---|---|---|

| TAM | Urban Moroccan adults engaged with animal welfare + all municipalities | ~5M citizens + 1,538 communes |

| SAM | Actively reachable: cat feeders, shelter operators, licensed vets, NGOs | ~300K users + 2,500 vets + 300 NGOs |

| SOM | Realistic Y1–Y2 capture: 50K users, 15 municipalities, 150 vets, 60 shelters | MAD 3–5M ARR potential |

Adjacent opportunity: Replicable model for other Maghreb/MENA countries with similar stray animal challenges (Tunisia, Algeria, Egypt, Jordan).

---

The citizen app is free. Monetization sits upstream.

| Revenue Stream | Who Pays | Model | Est. Mix |

|---|---|---|---|

| Donation Commission | Donors (via shelters/NGOs) | 5–8% of donations processed | 35% |

| Veterinary SaaS | Licensed vets | Monthly subscription | 25% |

| Municipality Licensing | Communes | Annual B2G contract | 20% |

| Shelter Premium | Shelters/rescues | Featured listings + analytics | 10% |

| Grants & CSR | Foundations, corporates | Project-based | 10% |

Key insight for investors: The B2G (municipality) stream is recurring, high-contract-value, and legally motivated, municipalities need this to comply with Law 19.25. That's a pull model, not a push model.

---

(Fill in what you have; use proxies if pre-launch)

• ✅ Law 19.25 regulatory tailwind confirmed

• ✅ [X] beta users / waitlist signups

• ✅ [X] NGO/shelter letters of intent

• ✅ [X] municipality exploratory conversations

• ✅ [X] veterinarians expressing interest

• ✅ Prototype / MVP status

• 📅 Pilot launch target: [City], [Quarter]

If pre-traction: Lead with the regulatory mandate as the demand signal. One signed MOU with a municipality or NGO here changes the room.

---

Phase 1, Pilot City (Months 1–6)

• Launch in one high-density city (recommend Casablanca or Rabat)

• Partner with 2–3 NGOs as anchor community builders

• Onboard 10+ veterinarians and 5 shelters before public launch

• Seek first municipality agreement (even exploratory)

Phase 2, National Expansion (Months 7–18)

• Roll out to 5 major cities; replicate NGO + vet onboarding playbook

• Activate B2G sales to municipalities aligned with Law 19.25 compliance deadlines

• Launch grant/CSR partnership program

Phase 3, Regional (Year 3+)

• Localize for Tunisia, Algeria as first MENA expansion markets

• Explore white-labeling the platform for other national animal welfare mandates

---

No direct Moroccan competitor exists. Position against international analogues:

| Competitor | Geography | Gap vs. ChoufChat |

|---|---|---|

| PetFinder | USA | Adoption only; no colony mgmt; not Morocco-compliant |

| iNaturalist | Global | Biodiversity mapping; no welfare/TNR/donation layer |

| Generic report apps | Various | Single-feature; no ecosystem; not Law 19.25-aligned |

ChoufChat's moat:

• Regulatory lock-in, Law 19.25 compliance makes us infrastructure, not optional

• Network effect, colony data + feeders + vets compound value with each user added

• Trust layer, transparent donation tracking converts one-time donors into recurring supporters

• First-mover, data advantage grows every month we operate before any competitor enters

---

(Customize with actual bios)

Suggested roles to highlight:

• CEO / Founder, Vision, Morocco civic-tech expertise, stakeholder relationships

• CTO, Mobile + geo-mapping technical lead

• Veterinary Advisor, Credibility with TNR and shelter community

• Legal/Policy Advisor, Law 19.25 compliance architect

• Community Lead, NGO and volunteer network builder

Advisors from animal welfare orgs, municipalities, or Moroccan tech ecosystem strengthen this significantly.

---

3-Year Projections (illustrative, replace with your model):

| | Year 1 | Year 2 | Year 3 |

|---|---|---|---|

| Registered Users | 50,000 | 200,000 | 600,000 |

| Municipality Contracts | 15 | 60 | 200 |

| Partner Vets | 150 | 500 | 1,200 |

| Donation Volume (MAD) | 2M | 8M | 25M |

| Revenue (MAD) | 800K | 3.2M | 10M+ |

| Burn Rate / Month |, |, |, |

Assumptions slide available on request.

---

Seeking: [MAD X / USD X] Seed Round

| Use of Funds | % |

|---|---|

| Product development (mobile app, geomapping, backend) | 45% |

| Go-to-market: pilot city launch + community onboarding | 25% |

| Team (key hires: CTO, community lead, B2G sales) | 20% |

| Legal, compliance, and regulatory engagement | 10% |

Milestones this funding achieves:

• ✅ Full app launch in pilot city

• ✅ 1st municipality contract signed

• ✅ 50K users and MAD 2M donations processed

• ✅ Series A-ready traction in 18 months

---

> "ChoufChat doesn't just help stray cats. It builds the civic infrastructure for a more humane, organized, and legally compliant Morocco, and proves that compassion scales when you give it the right tools."

• Long-term vision: Morocco's model exported to MENA

• Every dirham donated tracked. Every colony mapped. Every animal counted.

• This is not a charity app. It's a compliance platform with a heart.

Contact:

[Name] | [Email] | [LinkedIn] | [Website/Demo Link]

---